How did your company lose hundreds of thousands if they passed them onto the customer? If you made the customer pay, your company has the money and can pass on the money you get from the government to your consumers

As someone who works in marketing - they will tote these clicks as a great success and continue to do what they are doing, maybe even more so, but will be distraught by the lack of follow through when it comes to sales. I guess if it happened long enough, And on a big enough scale, they might eventually give up but it would take years